English Chinese translation sample-management training-"it" factor and target audience

（Translated by freelance Chinese translator li – English to Chinese translation or Chinese to English translation services- website localization）

English:
Does your product have "it" factor? Determine if your project has "it" factor or not by asking yourself what sets it apart from other projects. What is the reaction from third parties about your project? To gauge a response to your project, you could test it with a focus group. This will help you to see how customers or clients feel about your innovation. If your project doesn't have "it" factor, try to make improvements. Draw on your team's creative talents to make the project something that will impress and be different.
Chinese:
你的产品有特色么？问一问你的产品是否能够有别于其他产品，从而判断该项目是否有特色。关于该项目，第三方的反应会如何？为了掌握对该项目的反应，你可以通过目标小组的方式进行考查。这样可以帮助你了解客户对你的革新感觉如何。如果你的项目没有特色，请进行改进。调动团队的创造才能，让项目与众不同、给人印象深刻。

Evaluate the demographics and define your target audience. Research the demographics for your product or service. By studying this targeted group of consumers in depth, you can find a target audience for your innovation. This will help you to tailor your product or service and choose between projects. You can use this information to help determine who will pay for your product or service and how much they are willing to spend.

考虑人口统计因素，定义你的目标受众。调研与产品或服务相关的人口统计因素。通过深入研究你的目标客户群，你可以为自己的革新找到目标市场。这样可以帮助你定义产品或服务，在不同方案中做出选择。借助相关信息，你可以知道谁会为这些产品或服务付费，还有他们愿意支付多少。同时，要考虑如何才能让你的项目成为人们真正需要的。