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Jul 7, 2008

English Chinese translation sample-CRYSTALLIZEDTM-newsletter

(Translated by freelance Chinese translator li – English to Chinese translation or Chinese to English translation services- website localization)

5 Wedding World Tour
After a successful launch of the wedding initiative by CRYSTALLIZED™ – Swarovski Elements at Hôtel de la Monnaie in Paris in January 2008, the crystal wedding spectacular continues with a series of rollout events taking place around the globe.
2008年1月,CRYSTALLIZED™ – Swarovski Elements 在巴黎的Hôtel de la Monnaie酒店成功地举办了一次婚礼活动,之后一系列水晶婚礼用品首展活动在全世界陆续推出。

London was the kick-off of a global roll-out campaign including appearances of the exhibition in places like Dubai, Barcelona, Tokyo, China, India and the US.

The first event – displaying the glittering collection of unique wedding-related showpieces created by world-renown designers and recorded in a beautiful coffee-table book – took place in London in April in the recently opened retail store Swarovski CRYSTALLIZED™ Cosmos & Lounge on Great Marlborough Street.
4月,首次活动在位于伦敦Great Marlborough 大街的一家新零售店Swarovski CRYSTALLIZED™ Cosmos & Lounge举行,展出了独特的婚礼相关系列展品,展品熠熠生辉、美不胜收,由享誉世界的设计大师们设计,并记录在一本精美的休闲图书上。

After a cocktail evening that included participating designers and international press, a one-month exhibition was then unveiled to wow store customers.

6 Shining Interiors
CRYSTALLIZED™ – Swarovski Elements is pleased to announce positive growth in the interiors and home textiles segment over the last few years. Crystal elements are now clearly positioned as an important creative material when it comes to luxurious home décor, with developments revealing a significant trend towards glimmer and shine. Naturally this trend is also reflected in the recently launched Interior and Home Textiles Collection by CRYSTALLIZED™ – Swarovski Elements.
CRYSTALLIZED™ – Swarovski Elements非常高兴能够告诉大家,在过去的几年中室内装饰和家居纺织品市场增长迅猛。谈及豪华家居装饰时,水晶元素显然被列为重要的创意材料,各方面的发展均显示出人们追求炫亮闪耀的趋势。这种趋势也很自然地反映在CRYSTALLIZED™ – Swarovski Elements最近推出的室内和家居纺织品精选(Interior and Home Textiles Collection)中。

Meanwhile, yet a further highly innovative use of crystal was shown at the IMM Cologne furniture fair in January this year. In a joint venture between BASF, Glunz and Swarovski, brilliant colors have been incorporated into MDF board and decorated with crystals by Swarovski. The addition of bright color and sparkling crystal to a very versatile material opens up exciting new possibilities for interior and furniture designers.
今年1月份,IMM Cologne家具博览会上展示了更富创意的水晶应用。在BASF、Glunz 和 Swarovski组建的合资企业中,中密度纤维板融入了鲜亮的颜色,而且用Swarovski的水晶做装饰。为一种用途广泛的材料添加鲜亮的色彩,点缀光闪闪的水晶,给室内和家具设计师们打开了一扇大门,带来了激动人心的创造可能性。

7 Where brand, lifestyle and consumers meet

The newly opened Swarovski CRYSTALLIZED™ Cosmos and Lounge store in London, opens the door on a whole new creative universe, putting CRYSTALLIZED™ – Swarovski Elements into the hands of end consumers for the first time. It also offers an ideal way of communicating CRYSTALLIZED™ brand and lifestyle concepts to those same consumers in a hip, fun, emotionally engaging way, with monthly happenings and events showing collaborations with designers across many different fields.
在伦敦新开张的Swarovski CRYSTALLIZED™ Cosmos and Lounge商店,展示了一个全新的创意世界,第一次让终端消费者接触到CRYSTALLIZED™ – Swarovski Elements。它为向消费者传递CRYSTALLIZED™品牌和生活理念提供了一种理想的方式,时尚、有趣而且充满情感诉求。商店每月都会举办数次活动,展示与各个领域设计师们的合作作品。

The store opened with an accessories exhibition, showing selected pieces from the Crystal Loves Leather and Crystal Temptation Shoes projects. Then came a showcase for fashion collaborations and live streaming of fashion shows timed to coincide with London Fashion Week, as well as a display of jewellery pieces from the Central Saint Martins School of Design. The CRYSTALLIZED™ Wedding Project was launched in the UK, with an exhibition of glittering bridal creations shown at an exclusive press and designer cocktail event and then open to the public. Coming months will see shows of music collaborations, Runway Rocks and sports and casual wear initiatives.
商店开业时举办了一次配饰展,展出“水晶爱皮革”(Crystal Loves Leather)和“水晶诱惑鞋子”(Crystal Temptation Shoes)项目中的精选作品。然后是时尚合作作品橱窗展、时装展实况转播,都特意安排在伦敦时装周期间,同时展示了来自Central Saint Martins School of Design的珠宝作品。CRYSTALLIZED™婚礼项目启动于伦敦,一份独家媒体和设计师鸡尾酒会上展示了光彩熠熠的婚礼创意产品,之后推向公众。接下来数月中,将举办音乐合作、Runway Rocks、体育及休闲服饰展示等活动。

Exhibited designs can be either one-off show pieces, or part of a commercial collection. Each exhibition is accompanied by communications material for the customer to take away, as well as information on where any commercial pieces are available.
For more details please visit: www.crystallized.com/cosmos

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